Welcome to Part 3 of the Building Your Invitation Suite series. If you haven't read Parts 1 and 2, be sure to start there for additional information about invitations and response cards. In Part 3, I’ll cover some basics about the additional cards that you may consider in your suite beyond foundational invitation and response cards. While it is important to be mindful of the number of cards you include in your suite for the purpose of managing your budget for design, printing, and postage, there’s often a strong rationale for including some type of insert card. Read on to learn why.
When does it make sense to include insert cards?
Before the Internet was so widely available for sharing wedding logistics, brides and grooms relied on inserts. Some love the inclusion of insert cards for the keepsake and traditional value, while some couples love the idea of including all the major details on a double-sided card that can be tucked into a purse on the wedding weekend. Below, I've outlined the functions behind insert cards to provide some support in deciding what is right for your wedding celebration:
DIRECTING GUESTS TO AN OFFSITE RECEPTION:
If you are having a ceremony in one location and reception in the other, it often makes sense to add a separate card to alert guests of the reception details, especially if the reception is in a location with gate access, complex parking, confusing streets, and so on. While it’s certainly possible to add offsite reception information to the main invitation, there are cases when it makes more sense to direct guests with a separate card.
DIRECTING GUESTS TO A WEBSITE ONLY:
As mentioned in Part 1, the heirloom quality of an invitation is reduced when there’s a website printed on the invitation directly. If you are sending out a formal invitation but directing guests to logistics via a website, my recommendation is to include a small insert card (think business card, tag, or 3x3” square) with simple directions and your web address.
DIRECTING GUESTS TO DETAILS:
One of my favorite options is to include a 4x6” card to capture all of the extra details in one singular place. These cards can direct guests to the website but also point out specific information such as hotel accommodations and booking codes, pertinent travel information and specifics for wedding weekend celebrations. (e.g., a welcome cocktail hour made available to the entire guest list.)
INDIVIDUAL CARDS FOR EVERY SET OF DETAILS:
Certainly the most formal/traditional weddings call for cards with information for each of the important aspects of the day. An example of this would be an invitation suite that includes separate cards for the reception, accommodations, wedding festivities, and so on. If you're including several cards, you'll want to strongly consider a pocket fold, belly band, or ribbon tie to keep everything neat and tidy within the envelope.
Graphic and hand-painted maps are becoming quite a trend in the invitation world. Maps add a personal element to the day and often contribute equal parts flair and function. Some maps are not even meant to be used for navigation purposes, but rather as a way to honor a special destination. If your stationer doesn’t offer hand-painted maps, he/she is likely to know an artist who can be commissioned to provide this artwork. Be prepared to invest in this additional service, however, as custom maps often take many hours of preparation.
In conclusion, there are several options for insert cards that can fit any range of circumstances. While the sky is the limit, a suite with an invitation, response card, and single details card is functionally and aesthetically pleasing. If you want to prioritize cards for each category of details, remember that you'll be investing in additional design, printing, and postage costs.
If you have questions about what's presented here or if you'd like to connect about invitations, please reach out via my contact form! I'd love to get in touch with you.